Lights in the Darkness - Why Now is a Good Time for Your Business

It’s easy to look at the news and wonder just how much worse things are going to get with our economy. Bankruptcies, defaults, higher-gas prices, lower employment, and general anxiety over the economy is enough to have anyone hoping to hide in a barrel. But as Smart Marketers, you know that you can turn a bad time into a great opportunity.

Right now, in the middle of the Great Recession, is the best time to start your new business. Really. You may think that because people are so scared to spend money, or that they’re going to lose their job, or that they can’t pay their bills, that this would be the worst time to start something new. You would be wrong.
When times are tough, customers start looking for new solutions to old problems. Think about your own life. Are you finding ways to economize? Focusing a bit more on your grocery list? Turning off the lights when you leave the room?

Right now is the perfect time to focus your new business idea so that it not only makes sense in a down economy, but also can thrive when the recession ends. The key is focusing on small, achievable goals that you can use as the base for how your business will run. The more innovative and efficient you are with your products, the better prepared you’ll be for success.

Starting a new business is one of life’s greatest, most fulfilling challenges. Focus on small, achievable goals, and you’ll find that even when times are bad, customers will come.

Valuing Your Advertising

Everyone needs to know their worth. When you’re marketing your business, this becomes even more important.

Do you know which marketing efforts are the most valuable for your business? Not the most expensive, the efforts that you undertake that bring in the most new business. Do you know whether a full page ad in the daily newspaper is better than sending out an email? Or whether buying airtime on your favorite radio station turns more listeners into customers than sending out direct mail?

You need to know the value of your marketing. Luckily, we know how to help.

AdSymetrix focuses on Response Measurement. Our business is based on the idea that when you know what works, you can stop wasting time and money on things that don’t. It lets you know the return on your response, not just the return on your investment.

Feed The Meter - How Connecting With Your Customers Builds Your Business

Ever walk through the cosmetics department of a department store? Alongside all the standard product you’d expect to find, are people eager to make you look even better than did when you walked in the store. Their tactic is to pamper you by applying their makeup, cologne, skin care product, to your face. They’ll spend some time with you, touch your face and remark at how this product or that improves your looks. Whether you just enjoy the free sample or choose to buy a whole cabinet full of product, they’ll treat you the same way. In the end, the bond between the brand and the consumer is built through this high-touch technique.

As a business, you need to find ways to connect with your customers. Your advertising and marketing is one way of connecting. Whether you’re launching marketing campaigns around coupons or trying to build your brand, you’re reaching out to touch your potential customer. Online constant contact is a bit easier. You can build Facebook pages for your business, build networks of fans and keep them in the loop as to what you’re doing in your business. Twitter, LinkedIn and Ning can all work the same way. You can send out newsletters, email, mobile messages and phone calls.

The key, and the thing that matters most, is that you are feeding the meter of their involvement with your business. The more you show you want to be connected to them, the more they’ll know they want to do business with you.

Maximizing your advertising budget with call tracking and marketing measurement.

Life in these harsh economic times can be tough. Work can be even tougher. If you’re in the business of marketing your business (which if you’re in business, you are) then you face the problem of proving the value of your marketing. As every company, every family and every individual looks for ways to economize, your business needs to show that it is irreplaceable. That because people work with your business, their lives or their work is better.

You need to show that you are valuable. Your customers need to know that if they choose to spend their money with you, they get more than just a receipt. Your partners need to know that by working with you, they are going to grow their business. You need to know what works, so that you can throw out what doesn’t.

Don’t just take AdSymetrix word for it. Check out this article at Npost : It’s Not Your Fault, It’s Your Problem

In the article, Derek Preston talks about the need to measure your efforts and show their value to your partners, vendors and customers. By measuring your efforts, you can show the ROI of working with you, and more importantly, show how invaluable you are to their lives.

And that’s where AdSymetrix comes in. Our Call Tracking, Dynamic Call and Click Tracking and other Response Measurement Tracking Tools allow you to show the people you do business with why they need to continue to do business with you, while letting you Know What Works in your marketing plans.

Prove your value, use AdSymetrix. Signup Today