Recession Stirs Resourcefulness

Like everyone else, you’re looking for ways to economize. To prioritize. To maximize the value of what you’re doing and minimize the cost of doing it.

While we’ll tell you about ways to prioritize your marketing through response measurement and knowing what works, it’s good to know that everyone everywhere is looking to similarly economize their lives.

Here’s an article by Baysie Wightman and Tina Bronkhorst about ways that smart moms are tackling the new economy.