http://adsymetrix.com AdSymetrix Make Marketing Easier AdSymetrix helps businesses like yours find new customers - and keep current ones - by doing the hard work of figuring out what works best for your business. Tue, 29 Dec 2009 15:06:24 +0000 http://backend.userland.com/rss092 en Today, we offer a link to a very wise friend of AdSymetrix who has some timely advice for Smart Marketers who are skeptical about social media and using the Internet for anything more than just having an online presence. His article, "Give Your Customers a Place To Talk, Or Someone Else ... http://adsymetrix.com/2009/07/wise-words-give-your-customers-a-place-to-talk-or-someone-else-will/ When you're promoting your business, you can go two routes: you can tell your customers why they should do business with you, or you can tell your customers to do business with you. That's the basic breakdown between Brand Advertising and Response Advertising. Both are important in their own ways. To ... http://adsymetrix.com/2009/06/brand-advertising-and-response-advertising-why-they-matter/ Like everyone else, you're looking for ways to economize. To prioritize. To maximize the value of what you're doing and minimize the cost of doing it. While we'll tell you about ways to prioritize your marketing through response measurement and knowing what works, it's good to know that everyone everywhere is ... http://adsymetrix.com/2009/06/recession-stirs-resourcefulness/ A sad title for a post about business, but a true one. If you can keep your business running at an even keel - same amount of sales, same amount of revenue, same amount of employees - you should consider yourself a huge success. Even, in this economy, is as ... http://adsymetrix.com/2009/06/even-is-the-new-up/ It's easy to look at the news and wonder just how much worse things are going to get with our economy. Bankruptcies, defaults, higher-gas prices, lower employment, and general anxiety over the economy is enough to have anyone hoping to hide in a barrel. But as Smart Marketers, you know ... http://adsymetrix.com/2009/05/lights-in-the-darkness-why-now-is-a-good-time-for-your-business/ Everyone needs to know their worth. When you're marketing your business, this becomes even more important. Do you know which marketing efforts are the most valuable for your business? Not the most expensive, the efforts that you undertake that bring in the most new business. Do you know whether a full ... http://adsymetrix.com/2009/05/valuing-your-advertising/ Ever walk through the cosmetics department of a department store? Alongside all the standard product you'd expect to find, are people eager to make you look even better than did when you walked in the store. Their tactic is to pamper you by applying their makeup, cologne, skin care product, ... http://adsymetrix.com/2009/05/feed-the-meter-how-connecting-with-your-customers-builds-your-business/ Life in these harsh economic times can be tough. Work can be even tougher. If you're in the business of marketing your business (which if you're in business, you are) then you face the problem of proving the value of your marketing. As every company, every family and every individual ... http://adsymetrix.com/2009/05/maximizing-advertising-budget-with-measuremen/ Wired today posts a story about how Facebook (and other social media network sties) can not only help you reconnect with old friends, but also provide marketers with invaluable information about how to market to you It's easy to forget how much personal information about you is out on the web. ... http://adsymetrix.com/2009/04/facebook-great-for-old-friends-and-new-marketers/ What if you knew what happened every time someone saw one of your advertisements? You'd be able to see how they react to your message, what they think of your offer, whether they like your logo, and if they intend on following your Call To Action. Unfortunately, hiring people to watch over ... http://adsymetrix.com/2009/04/how-to-know-what-works/