Publishers

Valuing Your Ad Space Should Be Easier
Introduction:
Circulation is shrinking. Everywhere you look new advertising venues are popping up to compete with your publications. From the growth of the internet to the desperation of your competitors, everyone is gunning for the advertiser?s dollar.

Problem:
When your sales force sits down with a potential advertiser, how much of their time is spent trying to explain why your publication is a better fit for them than any other? How can an advertiser know that you can deliver potential customers to their door? Why should they choose to spend their shrinking advertising budget with you, instead of someone else? If only there was a way to value your advertising space and compare it to any other advertising venue.

How AdSymetrix Can Help
AdSymetrix has been developed to solve this problem. As a publisher, you can use AdSymetrix to provide your advertisers tracking and monitoring services for all the responses generated by all the ads in your every issue. Your advertisers simply tag their ads with AdSymetrix Tracking Tools and our web-based application will track and monitor the responses. You can then use that information to show future advertises just how effective your publication can be in converting impressions into results.

Results:
AdSymetrix gives your potential advertisers the information they need to make smarter marketing decisions. Your sales force will be able to compare the value of your advertising with that of any other kind of advertisement, placed anywhere. Your advertisers will know that their choice to advertise with you was a smart marketing decision.

AdSymetrix can help your business. Sign up today.